According to Euromonitor, although celebrity fragrances remain popular with young consumers, these fragrances are becoming a smaller proportion of the total fragrances market.
Parlux Fragrances has announced a letter of intent to partner with
Global fashion retailer, Ed Hardy, to create a new fragrance line -
a move that could signify an upturn for the troubled fragrance
manufacturer which has seen hard...
Tommy Hilfiger Toiletries has signed up global music icon Enrique
Iglesias for a multi-year deal to front True Star Men, a new
fragrance within the division's master brand collection due to be
launched worldwide in Autumn 2005.